Thursday 28 May 2009
Capital One Resolution
Tuesday 26 May 2009
Capital One Mock-up
Sunday 24 May 2009
Griddot type
Saturday 23 May 2009
10 Things you should know about science... neuroscience research
Neuroscience is the study of the brain and nervous system. I have been looking into finding interesting aspects of this area to include into my booklet. I don't want a boring booklet that will send my audience to sleep so i amon the hunt for interesting topics that are still factual but will enlighten my audience of teens and above into the less known areas of neuroscience and how it is applied as a subject to our everyday lives etc...
Wake up and smell the coffee
Wake up and smell the coffee - this is the message i am using for my direct mail package for Capital One. The idea is to get the package delivered i the morning so the audience will open it at breakfast and be presented with the "snap out it" feeling and after the initial impact to get their attention the information included will make the change to a Capital One credit card. They will also get a nice cup of coffee to drink while they read the information! :D
The images are examples of what i need to consider designing to print onto or relate to.
The images are examples of what i need to consider designing to print onto or relate to.
Thursday 21 May 2009
Dirct mail packages
For my Capital One research i came across several direct mail packages i found interesting, mainly because of the interaction with the audience, and getting them to interact with the concept, or because of the concept itself and simplicity. Also the types of stock the designer chose to print on, i like the neat little touch of printing onto a dog biscuit :D
Capital One Campaign
pop-up direct mail
Wednesday 20 May 2009
Layouts
Tuesday 19 May 2009
H&M Packaging
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