Wake up and smell the coffee

Wake up and smell the coffee - this is the message i am using for my direct mail package for Capital One. The idea is to get the package delivered i the morning so the audience will open it at breakfast and be presented with the "snap out it" feeling and after the initial impact to get their attention the information included will make the change to a Capital One credit card. They will also get a nice cup of coffee to drink while they read the information! :D



The images are examples of what i need to consider designing to print onto or relate to.